Italian Art Deco Stylist John Guida Watercolor and Pastel

Rare important fashion design in watercolor and pastel pencil on paper with walnut frame signed and dated John Guida 1930s. John Guide's drawings purchased by collectors from around the world.
biographical note:
John Guida (Santa Maria Capua Vetere, 1888s-Rome 1951s) was a important Italian stylist, designer and illustrator born of an Italian father and an American mother. As a child he moved to Rome where he attended Visconti high school and high school and began to cultivate his love for art. In 1914s he participated in the fashion exhibition at the Circolo degli artisti together with Sartorio, Grassi, Innocenti and Angoletta.
John never stopped drawing even during the war. He later moved to Paris for three years before returning to Rome where he made contact with Coen to exhibit a hundred sketches and portraits that brought him great success. John Guida uses multiple artistic techniques in his work such as lapis, pastel, watercolor, dry point and gouache.
He will become a famous fashion designer especially from the 1920s to the 1940s. John Guida was a regular visitor to the Paris fashion shows, coming into contact with famous tailors such as Jean Patou, Jeanne Lanvin, Lucien Lelong, Madeleine Vionnet and Coco Chanel from whom he drew inspiration to find his own personal style, becoming an official dress designer for some of the most well-known Italian tailors such as Coen, Sanet and La Merveilleuse of Turin. John Guida went through the influence of the Art Nouveau and Art Decò but his designs remained characterized by an impeccable linearity and a constant attention to detail. Its subtle shapes of feminine shapes were a joy for the eyes: the modern and sophisticated profiles were highlighted by short and often gathered hair and the elongated bodies dressed with flowing dresses with sober and elegant colors.